For those of you thinking how to get your organization started on social media, in this case Twitter, this document is one template for developing a strategy. It's clear, concise and through. Here's a description: 

"Strategy for corporate use of Twitter by Government Departments and
other public sector organisations (potentially adaptable to private
sctor Twitterers too). By Neil Williams, Department for Business,
Universities and Skills. Includes information on how to use Twitter,
objectives for a corporate Twitter channel, how to measure and evaluate
return on your investment, Twitter risks and mitigation, how to promote
your Twitter account, and best practice for producing effective Twitter
content."

http://www.scribd.com/doc/17313280/Template-Twitter-Strategy-for-Government-Departments

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