Anderson Analytics has an interesting article demonstrating how data from applications installed on Social Networks can be harnessed and leveraged to learn more about your audience. Make sure to click through to the referenced Advertising Age article.

I was just talking with a friend about Facebook and MySpace and he likened them to web pages.  I was saying that I wasn’t really that impressed and that they seemed awfully intrusive.  And more importantly, I wanted to know where he thought these things were going?  He said that people probably thought similar things of websites a decade or so ago.  Everything now has its own website and most probably have an SNS presence.  Can libraries or companies really afford to miss this opportunity to get to folks?